Visual Design Principles

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

Creating a hierarchy or focual point to guide the eye to a specific element first. Utilizating color, contract, proportion and rhythm.

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

Weighting or arranging the elements within the image to create visual, even distribution of shape and space.

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

Aligning all the separate elements to work together in harmony through pattern, balance and rhythm.

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

Contrast can highlight differences or add a focal point by using opposing color, shade or textures.

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

Direct the eye through form with the use of repetition of shape, lines or color and helps create mood.

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

or scale, to use a base for the viewer to compare single elements to through size, dimension and space.

Principles of Design

Emphasis
Balance
Unity
Contrast
Rhythm
Proportion
Variety

Utilizing different shapes, colors, textures to keep overall image interesting. Also aids with creating a focal pont.

Principles of Visual Design

Balance
Scale
Contrast
Visual Hierarchy
Gestalt Principles

Balance occurs when there is an equally distributed amount of visual signal on both sides of an imaginary axis.

Principles of Visual Design

Balance
Scale
Contrast
Visual Hierarchy
Gestalt Principles

The principle of scale refers to using relative size to sign importance and rank in a composition.

Principles of Visual Design

Balance
Scale
Contrast
Visual Hierarchy
Gestalt Principles

The principle of contract refers to the juxtaposition of visually dissimilar elements in order to convey the fact that these elements are different.

Principles of Visual Design

Balance
Scale
Contrast
Visual Hierarchy
Gestalt Principles

The principle of visual hierarchy refers to guiding the eye on the page so that it attends to design elements in the order of their importance.

Principles of Visual Design

Balance
Scale
Contrast
Visual Hierarchy
Gestalt Principles

Gestalt principles capture our tendency to perceive the whole as opposed to the individual elements.

Typography in UI Design

Font Selection
Hierarchy
Line Spacing and Kerning
Responsive Typography
Accessibility

Choose appropriate fonts that align with the project’s tone and readability requirements.

Typography in UI Design

Font Selection
Hierarchy
Line Spacing and Kerning
Responsive Typography
Accessibility

Establish a typographic hierarchy to emphasize key content and aid in scannability.

Typography in UI Design

Font Selection
Hierarchy
Line Spacing and Kerning
Responsive Typography
Accessibility

Adjust line spacing and kerning for optimal legibility and readability.

Typography in UI Design

Font Selection
Hierarchy
Line Spacing and Kerning
Responsive Typography
Accessibility

Implement responsive typography that adapts to different screen sizes and resolutions.

Typography in UI Design

Font Selection
Hierarchy
Line Spacing and Kerning
Responsive Typography
Accessibility

Ensure that typography is accessible, with sufficient contrast and consideration for users with visual impairments.

Typography and Emotion

Font Choice
Font Weight
Font Size
Spacing and Kerning
Color and Contrast

The choice of fonts can evoke specific emotions. For example, sans-serif fonts like Arial often convey a modern and clean look, while script fonts can evoke a sense of elegance and personal touch.

Typography and Emotion

Font Choice
Font Weight
Font Size
Spacing and Kerning
Color and Contrast

The weight of a font (e.g., bold, regular, light) can influence the perceived importance of text elements. Bolder fonts can convey confidence and strength, while lighter fonts may feel more delicate.

Typography and Emotion

Font Choice
Font Weight
Font Size
Spacing and Kerning
Color and Contrast

Larger fonts can emphasize important information and convey a sense of urgency or importance, while smaller fonts may suggest subtlety and nuance.

Typography and Emotion

Font Choice
Font Weight
Font Size
Spacing and Kerning
Color and Contrast

Proper spacing and kerning between letters and lines can impact readability and user experience. Adequate spacing can make text more comfortable to read and enhance the overall design’s aesthetics.

Typography and Emotion

Font Choice
Font Weight
Font Size
Spacing and Kerning
Color and Contrast

The color of text and its contrast with the background can affect readability and emotional impact. High contrast can create a sense of vibrancy and excitement, while low contrast may convey a calm and soothing mood.

Color Theory and Palettes

Color Psychology
Color Harmony
Contrast and Legibility
Accessibility Guidelines
Color Consistency

Understand the psychological impact of colors and their association with emotions and perceptions.

Color Theory and Palettes

Color Psychology
Color Harmony
Contrast and Legibility
Accessibility Guidelines
Color Consistency

Create harmonious color palettes that evoke the desired mood and aesthetics.

Color Theory and Palettes

Color Psychology
Color Harmony
Contrast and Legibility
Accessibility Guidelines
Color Consistency

Use color contrast effectively to enhance content legibility and visibility.

Color Theory and Palettes

Color Psychology
Color Harmony
Contrast and Legibility
Accessibility Guidelines
Color Consistency

Adhere to accessibility guidelines for color choices to ensure inclusivity.

Color Theory and Palettes

Color Psychology
Color Harmony
Contrast and Legibility
Accessibility Guidelines
Color Consistency

Maintain color consistency across the interface to reinforce brand identity and user recognition.

Visual Hierarchy

Content Prioritization
Size and Scale
Color and Contrast
Typography and Layout
User Flow

Determine the importance of content elements and establish a visual hierarchy.

Visual Hierarchy

Content Prioritization
Size and Scale
Color and Contrast
Typography and Layout
User Flow

Use size and scale variations to emphasize primary content and guide user attention.

Visual Hierarchy

Content Prioritization
Size and Scale
Color and Contrast
Typography and Layout
User Flow

Employ color and contrast to distinguish between elements and convey importance.

Visual Hierarchy

Content Prioritization
Size and Scale
Color and Contrast
Typography and Layout
User Flow

Manipulate typography and layout to reinforce the hierarchy and content flow.

Visual Hierarchy

Content Prioritization
Size and Scale
Color and Contrast
Typography and Layout
User Flow

Design the interface to facilitate natural user flow, guiding users from one focal point to another.

Consistency in Design

Element Consistency
Brand Consistency
Navigation Consistency
Content Consistency
Platform Consistency

Maintain consistent styling and placement of UI elements throughout the interface.

Consistency in Design

Element Consistency
Brand Consistency
Navigation Consistency
Content Consistency
Platform Consistency

Ensure brand elements, colors, and logos remain consistent for brand recognition.

Consistency in Design

Element Consistency
Brand Consistency
Navigation Consistency
Content Consistency
Platform Consistency

Design consistent navigation patterns and menus for user familiarity.

Consistency in Design

Element Consistency
Brand Consistency
Navigation Consistency
Content Consistency
Platform Consistency

Keep content formatting, typography, and tone consistent for a cohesive experience.

Consistency in Design

Element Consistency
Brand Consistency
Navigation Consistency
Content Consistency
Platform Consistency

Maintain consistency in design across different platforms and devices.

Contrast and Readability

Text Contrast
Icon and Button Contrast
Color Blindness Consideration
Text Size
User Testing

Ensure sufficient contrast between text and background for readability.

Contrast and Readability

Text Contrast
Icon and Button Contrast
Color Blindness Consideration
Text Size
User Testing

Use contrast to make icons and buttons stand out as interactive elements.

Contrast and Readability

Text Contrast
Icon and Button Contrast
Color Blindness Consideration
Text Size
User Testing

Design with consideration for users with color vision deficiencies.

Contrast and Readability

Text Contrast
Icon and Button Contrast
Color Blindness Consideration
Text Size
User Testing

Optimize text size for legibility, especially on small screens or at varying distances.

Contrast and Readability

Text Contrast
Icon and Button Contrast
Color Blindness Consideration
Text Size
User Testing

Validate contrast and readability choices through user testing to ensure user satisfaction.

Color Blindness Considerations

Color Blindness Overview
Color and Information Conveyance
Contrast and Readability
Color Palette Selection

Color blindness, or color vision deficiency, is a condition where individuals have difficulty perceiving certain colors, primarily red-green or blue-yellow. In UI design, it’s crucial to consider color blindness as a significant portion of the audience may struggle to distinguish key interface elements or content if color is the sole means of conveying information.

Color Blindness Considerations

Color Blindness Overview
Color and Information Conveyance
Contrast and Readability
Color Palette Selection

Color is often used in UI design to convey information, such as highlighting errors in red or indicating success in green. Designers must provide alternative methods like text labels, icons, or patterns alongside color cues to ensure that users with color blindness can understand and interact with the interface effectively.

Color Blindness Considerations

Color Blindness Overview
Color and Information Conveyance
Contrast and Readability
Color Palette Selection

Ensuring sufficient contrast between text and background colors is essential for readability, especially for users with color vision deficiencies. UI designers should follow accessibility guidelines to maintain a high contrast ratio, making text legible for all users, including those with color blindness.

Color Blindness Considerations

Color Blindness Overview
Color and Information Conveyance
Contrast and Readability
Color Palette Selection

Careful selection of color palettes is essential to accommodate users with color blindness. Designers should avoid relying solely on color-coding for differentiating elements and choose color combinations that are distinguishable even to individuals with common types of color vision deficiencies.